3D Models & Renders
Written By John Banks
Good mockups are hard to find sometimes, and when the stakes are as high as they are concerning budgets in an ever shifting economy sometimes going the extra mile to show what a concept will look like in terms of scale, texture, and overall footprint helps drive the point home for decision makers.
Using a combination of Adobe Dimension, Photoshop, and Illustrator the below concepts better illustrate overall creative concepts in terms of scale, textures, and footprint for varying creative asks during my tenure at Propac.