Doritos® Tangy Ranch
Doritos® launched a campaign truly fit for the midwest if I do say so myself. The goal was to highlight its Tangy Ranch Flavor in addition to some of its secondary flavors. The creative which was very greyscale and triangle centric played into the iconic Doritos® shape and in the below POS concept leant itself well to a die-cut header, again playing off the iconic Doritos® logo.
This concept is meant to partner with Hy-Vee®, a midwest regional grocery retailer.
