TradeSmart
TradeSmart had just gone though a rebrand and the objective at the time was rebuilding their E-Commerce store with their new branding. We were quickly set to task asking the right questions about why they had rebranded, where they were currently and where they wanted to be long term. After those important conversations we started creating new collateral to be used in place of the now outdated pieces. What started out as creating collateral quickly turned into using our services in other facets to support their marketing and sales channels through social media and other online retailers. The products spoke for themselves, they were highly rated when reviewed and letting the products have the main focus when presented to potential customers was the best route to take.
Pretty faces come and go every day in advertisements all over the world, but when products do the talking there’s a chance for a real impact to be made. Having models and lifestyle images in grayscale while the products and other branding elements appear in color allows them to “pop” and grab the attention of potential customers without the distraction of whoever may be wearing the products themselves.
Purchasing from TradeSmart also means helping a wonderful charity in the form of TukTuk which helps teachers and communities succeed in early childhood development. If you’d like to get involved please visit their website to learn more about their wonderful organization.
Black Magic Works